Why is it That For One Size Clothing is Different in Every Store?
Brandy Melville is famous for its one-size clothing. It is not true that the brand fits all women. Some sizes fit only small women, while others fit a woman of any size. This type of clothing also does not make women feel beautiful. It only makes them feel bad about themselves and about the clothes they buy. Brandy Melville also makes one-size clothing for men.
For instance, Next and H&M both admit that their target market is larger than the traditional 25-45 age range. Both Target the entire population, including young adults and the elderly. Depending on the size, you may find two different sizes of medium in the same store. However, some clothing stores stock sizes that are one size larger than the others. It’s also important to keep in mind that sizes aren’t universal.
One size clothing is a shameful marketing practice. By using a standard size, the clothing will fit someone with a narrower waist and more curves. This is scary for young girls who will believe that they fit into a size that is a fraction of their actual size. And when the clothes don’t fit, it’s the customer’s fault. The Centers for Disease Control and Prevention (CDC) says that about one third of U.S. adults are obese.
The answer is simple: because people vary from one another in shape and size. It may be because of the fabric used to make the garments. In addition, brands may use different size charts, making it impossible to create uniform garment dimensions. As a result, there are countless brands of clothing that are not universally one size fits all. So, why is it that for one size clothing is different in every store?