There are some benefits to owning a website. Your company has its own domain name, which gives you more control over how your website looks and functions. Furthermore, social media platforms come and go. If your business relies on a single social network, it risks losing its online presence when the site goes out of business. Owning a website is a better long-term investment than using a social network exclusively.
Free: One of the greatest benefits of social media is its accessibility. You don’t need to have a high level of technical knowledge to create an account. In addition, you can easily start a page with no technical know-how. And, because social media is mobile-friendly, your customers are likely to be on your page several times a day. Therefore, your customers will be exposed to your subtle advertisements.
Low commitment: Social media is a low-commitment way to promote your business. If you don’t see results, you can simply move onto another social platform or delete your existing account. Plus, most consumers prefer to shop from brand pages on social media websites. Besides, your social media profile provides valuable information about your company, such as its mission, values, and response time. Your customers will appreciate this, and you’ll have a more positive image than ever.
Small businesses can build relationships with their customers by using social media. Social media provides a unique platform for communicating with your customers, and the updates and posts can help you build a loyal following. This in turn improves customer retention and helps you build a brand loyalty. However, there are some downsides as well. Before you decide to launch a social media page, consider how much time and effort you want to invest in it.