If you are a nonprofit or run a charity, you probably use social media. If so, you probably know the importance of good, honest communication. Whether you’re talking about the animals you help, the needs of individuals in your community, or the way you make a difference in the world, people are more likely to respond well to genuine communication than to canned rhetoric. Your charity social media posts should include direct calls to action as well as sharable content that will build a social media following.
Social media is a crowded place, and charities must compete to stay in donors’ consciousness. They must create quality content that inspires action, campaigns for change, and demonstrates impact. Sometimes, charities just need some inspiration. Here are five inspiring charity social media posts from nonprofits who fight homelessness:
First, your charity should moderate the content of its social media accounts. They should moderate or remove partisan messages. By doing so, charities will take responsibility for the content posted on their platforms and eliminate the risk of being overrun by partisan statements. Also, social media cover photos are another place to put captions and hashtags. But don’t make your cover photo too cheesy. If you’re putting a lot of effort into it, the end result may not be as successful as you hoped.
Lastly, charities should be careful about their social media posts. Though posts might appear informally, they’re published in the public domain without much oversight. That means they could get replicated in an audit or be used by opponents as evidence of impermissible partisan activity. Also, charity posts should not suggest bias, and avoid using links as part of their posts. This might make it difficult to prove if the posts were meant to promote a specific candidate or campaign.